1961: Pride and Industry

This is both a message of hope and a push towards a more industrious future.

Our 1961 brand is:

• a nod to the original spirit of our hopeful independence era;
• a reminder of what we can achieve collectively;
• a journey of hope to renew a promise of self sufficiency and resilience.

By leveraging this new year and our 60th Independence anniversary, we hope to create a spirit of pride and renewed industry by positioning this brand as one to be embraced nationally.

The 1961 brand is emotive. We hope to stir up feelings of pride in the brand for initial purchases but hope to hold on to our customers by delivering on our quality promise. By launching at independence we are also anticipating to be the answer to the perpetual question of ‘what do we have to be proud of?’.

Our general cleaning products under this brand are everyday use items that are reliable, efficient, and of high quality.

Our goal during this year’s Independence Day celebration is to once again exhibit our unity, our resilience and our creativity.